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class="cpright fr"> <div class="crumb"> <h3>新闻详情</h3><span>您的位置Q?a href="/">首页</a> > <a href="/news/gsxw/">公司新闻</a> > 详细内容</span> </div> <div class="clear rightbox"> <div class="detail_t"> <h1>重庆仓储q出口浅谈行业供应链未来的多U分仓布局Q?/h1> <p>来源Q?script>document.write('<a href="' + window.location.href + '">'+ window.location.href + '</a>');</script>    发布旉Q?019-07-27</p> </div> <div class="pro_detail"> <p><span style="font-size:14px;"> 在新零售时代Q谁能够在短旉Q以好的服务货物送到消费者手中,谁就是行业零售kingQ而决定行业供应链的核心中间环节,是多分布布局Q?/span><br /> <span style="font-size:14px;">       先抛一个观点,供应铄本质是羃短商品与消费者的距离。ؓ了实现这一目的Q供应链设计的终极方案就是考虑如何把商品提前放到离消费者近的地方,当消费者有了需求或者下了订单就能够快的拥有商品。ؓ了实现这一目的Q就必然要求商流、物和信息是三合一打通的Q这三者是怺制约和媄响的?/span><br /> <span style="font-size:14px;">       一、探讨一个问题:什么是高效物流Q?/span><br /> <div style="text-align:center;"> <img style="max-width:100%;" src="/uploads/image/20190727/20190727111818_6250.jpg" alt="" /> </div> <span style="font-size:14px;">       从物公司角度来_我想q个问题很简单,是怎么快的把物品从AҎ到B点,中间可能会经qC点和D炏V考虑的是路由的设计,时效的把控和低成本的控制。但如果我们换个角度Q是从消费者的角度Q或者是供应铄角度Q就是怎么考虑降低物流成本在商品hg的占比,减少物流q程在订单响应时间中的比例?/span><br /> <br /> <span style="font-size:14px;">       一些客户在L供应链解x案的时候,往往报h是基于货值占比,q样更容易计把控。这两个角度看v来都非常cMQ但一个逻辑差异很大Q前者考虑的是如何有效的从A点到B点的问题Q叫做正的做事Q后者要考虑的是商品Z么从从AҎ到B点再搬到C点,考虑做正的事?/span><br /> <span style="font-size:14px;">      实际上从供应链角度出发,要降低商品hg的物成本,只是解决A点到BҎ不够Q关键确保AҎ到BҎ有效的?/span><br /> <span style="font-size:14px;">      商品每一ơ的搬动都会带来物流成本的提升,京东刘强东说中国的商品从供应商出来到消费者,中间要经q?ơ搬q,q是国内物流成本居高不下的原因。高效的物流Q有一个很重要的前提,减少搬运的次敎ͼ因此p减少商品的无序流动,是如何让商品更有序的流动?/span><br /> <br /> <br /> <br /> <span style="font-size:14px;">       二、要搞明白是什么决定货物的{Q?/span><br /> <span style="font-size:14px;">      军_货物向的不是物公司,而是消费者,或者说是订单。货物流转好的状态的是商品从厂家出来后直接送到销售者手里,有一个理想的状态就是商品实现按订单生Q物按订单配送。但实际上市场的需求和生的计划是怺L的过E,所以生很多的中间环节。但l极向都是从厂家到消费者,是商流会决定着物流Q决定着货物的流动渠道?/span><br /> <span style="font-size:14px;">       三、商会军_着物流Q物制U着商流</span><br /> <span style="font-size:14px;">       商品动的中间环节,实际上就是渠道,传统渠道是商品从生商出来后到品牌商分销商批发商Q再配送到门店然后到消费者,中间的分销商批发商实际上是在对接着下游市场的需求和上游生的计划,同时q承担了物流和资金的问题?/span><br /> <span style="font-size:14px;">       一个经销商代理多个品cd旉向同一客户Q从而有效降低其物流和营销成本Q很多新产品公司只要做好产品p够通过多分销体系而n受到极低成本的物和推广渠道Q从而快速做大规模?/span><br /> <span style="font-size:14px;">      层层分销体系一斚w使得很多的分散碎片化的资源能力可以整合v来服务大型流通,同时在信息不对称的市场环境里可能的扩大与消费者接触面Q增加信息源Q整个商体pL有弹性。但由渠道商信息化水q的落后Q整个商信息流是被多个中间环节切断的,信息效率很难变高Q导致供应链效率也具有很大的局限?/span><br /> <span style="font-size:14px;">      q些q_׃电商发展Q实际上U上渠道发展很快Q商品通过电商和微商直接通过快递的方式送到消费者手上。不q虽然线上渠道发展很快,但实际上至今只占到流通领域GDP?2-15%Q传l渠道还是商品流通的主要渠道Q占?5%左右,而且发展至今电商实际上已l到了相寚w和的阶段Q比例相对已l稳定?/span><br /> <span style="font-size:14px;">渠道会媄响物,比如电商带动了快递的发展。但实际上,物流也会影响商品的渠道模式:</span><br /> <span style="font-size:14px;">      Q?Q很多商品天然就不适合U上渠道Q主要通过U下渠道ZQ比如生鲜和百货Q一斚w是商品的毛利低,单品的物成本在商品中的占比q高Q生鲜的物流标准很高损耗大Q另外快消品场景化、冲动性的消费特征与电商有较大出入Q因此生鲜和百货的B2C模式一直没有发展v来;</span><br /> <span style="font-size:14px;">      Q?Q从di一点就可以得出l论Q在很多品类上,U上渠道q不比线下渠道更有优ѝ这里很重要的一个原因是因ؓU下渠道的物在购买之前Q逻辑上每一ơ商品的搬运都是L费者更q,只是多个环节的信息都是孤立,衔接未必好,但线上渠道的物流在购C后,在下订单之前的物品流动都是无效的Q可能在深圳的淘宝从北京q货再卖l北京的消费者,造成了商品有很多无序的流动?/span><br /> <span style="font-size:14px;"></span></p> <div class="tag">相关标签Q?/div> <div class="tag"><div>上一?<a href="24.html">床上用品代理介床上用品的知识</a></div> <div>下一?<a href="22.html">牙刷多久换一ơؓ好,L的八大误区,你知道几个?</a></div> </div> </div> <div class="news_related"> <h4>相关资讯</h4> <ul> <li> <a href="/news/36.html" title="重庆床上用品代理商谈酒店的毛巾ؓ什么都是棉的?" rel="nofollow">重庆床上用品代理商谈酒店的毛巾ؓ什么都是棉的?</a> <span class="fr">2019-08-15</span> </li> <li> <a href="/news/35.html" title="你们知道卸妆水与爽肤水的区别是什么吗Q? rel="nofollow">你们知道卸妆水与爽肤水的区别是什么吗Q?/a> <span class="fr">2019-07-30</span> </li> <li> <a href="/news/34.html" title="日用品厂家分享zui适高度有益健L7U日常用? rel="nofollow">日用品厂家分享zui适高度有益健L7U日常用?/a> <span class="fr">2019-07-27</span> </li> <li> <a href="/news/33.html" title="重庆仓储q出口公司分析物机械设备的发展势" rel="nofollow">重庆仓储q出口公司分析物机械设备的发展势</a> <span class="fr">2019-07-27</span> 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